
In this project Good Analytics supports PAX with setting up Google Analytics 4, as well as training the staff on using the tool and the reports.
Using Google Analytics can be incredibly beneficial for non-profits because it provides valuable insights into how their website is performing. By understanding metrics such as the number of visitors, their demographics, and how they interact with the site, non-profits can make informed decisions to improve their online presence.
For example, if they notice that a particular page receives a lot of traffic but has a high bounce rate (where visitors leave the site without interacting further), they can investigate why and make adjustments to improve engagement. This can lead to more effective communication of their mission and goals, ultimately helping to attract more supporters, volunteers, and donors.
Furthermore, Google Analytics enables non-profits to track the effectiveness of their marketing efforts. They can see which channels drive the most traffic to their website, whether it's through social media, email campaigns, or online ads. By identifying which strategies are most successful, non-profits can allocate their resources more efficiently, focusing on activities that yield the best results.
This data-driven approach not only maximizes the impact of their outreach efforts but also ensures that they are making the most of their limited resources, which is crucial for organizations operating on tight budgets.
Overall, Google Analytics empowers non-profits to make strategic decisions that enhance their online presence, reach, and impact in advancing their mission.
ABOUT THE NON-PROFIT
PAX is the largest peace organization in the Netherlands. PAX works to protect civilians against acts of war, to end armed violence and to build inclusive peace. We work in conflict areas worldwide, together with local partners and people who, just like us, believe that everyone has a right to a dignified life in a peaceful society.
Their work:


